RESEARCH & INSIGHT MANAGER (code: RIM)
JAKARTA
Responsibilities:
- Continuous analysis of consumer, customer and market trends to identify and recommend new business opportunities to Management team
- Increase the focus and yield of marketing investment via supporting the strategic planning and decision making process through actionable understanding of consumer needs
- Evaluate the effectiveness of major marketing investment/ key marketing decisions in quantifiable business performance terms
- Ensure efficiency and effectiveness of consumer, customer and CORA research projects based on key user requirements, ORACLE guidelines and information needs
- Coordinate primary market research and analysis, ensuring that research partners develop an appropriate, cost-effective and high quality work
- Track behavior of consumer and customer segments, providing actionable and meaningful insights into segment definition, pricing, product development and development of brand and trade strategies (eg. through GCS/ tracker and retail audit)
- Develop and implement appropriate training to marketing research area and relevant parts of the organization
- Correct application and compliance of relevant ORACLE methodologies, systems and protocols
- Ensure that Marketing Research area is motivated to develop and provide actionable insights and effectively coordinate the marketing research processes
- Propose goals and KPIs for marketing research efforts and track ongoing results
- Manage budget for marketing research initiatives to ensure synergy, objectivity, and prioritization of spend
- Coordinate development of new research methodologies, analytical and segmentation techniques
We treat our candidate resumes in a professional manner and strictly confidential, as our code of ethics. If you meet the above requirements and interested with the position, please send your Curriculum Vitae in English and put the position code as an email subject to:
recruitment@prominentconsult.com
Or
Prominent Building 3rd - 5th Floor
Jl. Cempaka Putih Tengah XXX no 99
Jakarta Pusat – 10510
For further information, kindly visit our website at www.prominentconsult.com
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